Gives information students need in a concise, accessible form. Derek Yates, Camberwell School of Arts, UK
This book is guide to the many and varied terms used frequently within graphic design. From Abstract to Zeitgeist, Bauhaus to psychedelia, via Chroma and Exquisite Corpse, this book will prove an invaluable resource to anyone interested in graphic design.
Each term is explained and contextualised, giving the reader an enhanced understanding of graphic design terminology. More than 250 common graphic design terms are distilled and illustrated. From practical terms such as Asymmetry, Hierarchy and Tints to movements and styles such as Surrealism, Pointillism and Postmodernism, from modern terminology and concepts such as Bitmap, Mark Making and Vernacular to many of the traditional terms still current usage.