Image will look at two distinct areas: what images mean and how we can create them.

A primer in basic semiotics, Basics Design: Image will unravel the often complicated terminology associated with image 'reading'. On a practical level, this volume will introduce some of the many ways images are created; from reportage photography to illustration, computer generation to iconography and computer and print manipulation.

Basics Design: Image aims to equip the contemporary designer with a series of tools and ideas. Inspirational examples from design agencies help support the 'basic' sections discussed and allow the reader to see the relevance of fundamental principles in practice.

230mm x 160mm